EcoClean Nordic is a sustainable cleaning products company located in Copenhagen Denmark. To launch their company in Sweden in collaboration with ICA supermarkets, I created a sustainable campaign.
All plastic bottles used for their products come from recycled plastic. The interest however, was to discover creative ways consumers could continue the life of these plastic bottles and their second stage plastic ICA bags.
To solve this I developed easy creation home designs which could be created by consumers and their families. Not only did the campaign reach a wide audience, but it brought sustainability directly to the homes of their customers. The focus was on the sustainable process upcycling, which finds creative ways to turn old products into new DIY designs.